ASFEED
BRANDING
An innovative social content platform that empowers the Action Sports community to influence and identify trends
in a way never seen before. Through its highly intuitive magazine-style interface that works on any devices,
it promotes the latest and most relevant stories of the Action Sports world, today.
As a designer I was given the task of creating the logo & branding elements in which would be used across the ASFEED campaign.
As with all brands the logo is a small representation of the product. Thus the abstract mark consist of a combination of curves
and sharp edges which imply the idea of fluidity and movement which is our primarily focus. Elegantly touched by the
use of spot colour – highlighting the key idea of capturing/uploading and most importantly sharing content.
Creating a hub of a range of sport feeds.
CONCEPT DEVELOPMENTS
