ITSFORGOTHAM
BRANDING
Approached by one of New Yorks top Instagramers, Daniel Lewis going by the handle of ItsforGotham. Wanted a logo that
could not only express his photographic background but also the way he sees the city.
Know for his iconic style of capturing very filmic documentations of people, architecture & nature. We focused on creating a
mark which would encapsulate all above. Thus using geometric forms we kept the design very minimal whilst giving it a
graphic form. One that you easily identified and linked to Daniel's photography.
